3 Tips for Your Law Firm Website design and content
Law firm website design and content tips that can turn your lawyer website into a client magnet
A law practice is one of those professions that will never lose demand. No matter where you are, there will always be a need for lawyers and their counsel. However, with so many law practitioners showing up practically on every single street corner, the obvious course for you is to take your law practice online to increase your visibility and let prospective clients know that you are in the business.
However, a lot of lawyers tend to make law firm website design and content mistakes while creating websites and you may be no exception. These mistakes can end up resulting in your practice not being displayed at the top of the search results pages.
Here is how to avoid those common pitfalls in law firm website design and layout.
Keyword-Stuffing Can Kill!
You might be tempted to take all sorts of measures to ensure that your law firm website design and content helps you to reach top search results. One method that a significant number of lawyers use is to pack their website URLs with as many relevant keywords as possible.
Nowadays, if you have a website that has a URL along the lines of new-york-consumer-law-attorney.com or something similar, you have a very high chance of being knocked down in terms of rankings.
In the world of search engine optimization (SEO), this is referred to as keyword stuffing and Google already has algorithms in place to weed out and penalize websites that indulge in this behavior. Instead, it would be far better to keep your URL crisp and to the point. It makes your website and business name far more user-friendly.
Remember, Keywords are an important part of law firm website design and content, but don’t overdo it.
Design to Win! Fill Your Site with Amazing Visuals and Content
There’s nothing more important than unique content. If you are to rope in more customers, your law firm website design and content should be interesting and catchy so that it immediately grabs the attention of any visitor.
If you provide only a boring website template with equally boring drivel filled with law jargon for your site visitors, they will most likely bail out inside a heartbeat. Therefore leave no opportunity untapped, when it comes to great law firm design and content.
However, make doubly sure that the designs you create and the content you write is unique. Visitors do not like copycat law firm website design, and if the content is plagiarised or partially copied from someplace, the site won’t rank as high as it should on search results pages- even if it belongs to you.
Showing-Off is Great!
You need to tell your prospective clients who you are. Remember, when you do this, don’t hold back. There is a time and a place for modesty, but this certainly isn’t it!
Tell prospective clients what sort of law your practice deals with, write about the settlements you’ve made and the tough/high profile cases your law firm has won.
Have your previous customers write testimonials for you. Also, dedicate a section to bios where you and your partners and staff write about yourselves.
On an important note, attach high quality photographs of you and your staff to these bios so that interested clients develop a subconscious acquaintance with you.
Following these few steps can go a long way in ensuring more client footfalls in your firm.
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