What makes a lawyer successful? 5 tips to act on today.

If you are a lawyer out to build a flourishing practice, what will it take to make you successful?

Being a legal expert alone will not guarantee a successful legal career. You also need to let your prospective clients know how good you really are.

Here are five tips that you can act on today.

1. Network like there’s no tomorrow

You are a personal injury attorney and your best friend happens to be into real-estate. Why not pick up the phone and discuss a mutual referral arrangement?

The next time you are invited to speak at a public event, why not accept? Exchange as many cards as you can, before and after the speech.

2. Speak up

Every time a contentious local issue with an interesting legal angle to it comes your way, speak up. If there is no legal angle, invent one.

Either way, make your point of view known.

Blog about it on your lawyer’s website blog, and then tweet with the link. Post it on Facebook. Join the conversation in as many places as possible. Offer interviews and write op-eds.

Being prominently visible as a tireless speaker who can hold on to his argument is a crucial part of the winner’s game, in the legal arena.

3. Make it easy for others to find you

Imagine, you have built up your reputation as the go-to lawyer in your practice area. But when someone is actually looking for your services, your contact details are not to be found.

Not good.

Remember, the first place prospective customers look for you is on the web. When someone who is in a situation takes out her mobile phone and searches for you, your office address, working hours, telephone, and email should be on her fingertips in less than 2 seconds.

If it is not, then it’s time to start looking for another lawyer’s website provider.

4. Try a lot of different things

In marketing, there is no one sure-fire way of getting a steady stream of customers all the time.

Try every avenue. When you are doing enough of it, you will notice that certain strategies are working far better than others. Put most of your time and money on the parts that deliver solid results, and keep refining them. Fine-tune them to perfection.

5. Find an Effective Web Marketing Partner

Let’s face it. DIY is not always feasible or even advisable when you are in the middle of building an awesome career in the legal profession. The one way to get around this dilemma is to hire a web marketing partner to work with you.

A good place to start may be the Lawyer’s website design choices that they offer, as well as their Legal marketing methodologies.

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