4 Actionable Law Firm Marketing Tips

If you are a lawyer looking to increase the reach of your legal practice, there are hundreds of websites out there offering law firm marketing tips and advice.  Unfortunately, most will only give you generic legal marketing ideas which are good to know, but hard to act upon. 

It’s time to change all that, with 4 law firm marketing tips which you can implement today.

Newsjacking Works!

Newsjacking is becoming steadily popular with each passing week. This legal marketing practice involves commenting on breaking legal news and using it to draw attention to your own law firm website. 

If you are an immigration attorney, then U.S. District Judge William Orrick’s nationwide preliminary injunction blocking Donald Trump's executive order targeting "sanctuary" jurisdictions last Tuesday is of special interest to you. 

Using the news and the legal developments around it to draw attention to your law firm website is easy. Pen your own thoughts about the injunction, and post it on your law firm website. Then post links on Facebook and tweet about it.

If done effectively, riding the next breaking news enables your law firm to reach a targeted audience immediately. Try this legal marketing tip today!

Timing Matters

If you are a twitter native, time your law firm marketing tweets for 1 pm, 3 pm, and 5 pm, and see the difference. Timing your legal marketing tweets is easy, if you use a tool like Hootsuite. 

For Facebook, the 12 pm - 3 pm window works on weekdays, except Tuesdays. For weekends, time your Legal Marketing posts between 12 pm - 1 pm.

A logo is the face of your practice, and a fresh and modern one will create an immediate impact. 

If your law firm lacks a logo, go get one today. It is one of the visual differentiators that separate the men from the boys.

There are hundreds of inexpensive stock image websites out there selling logos, and you can find and download one in just a few hours. The other option is to get someone who is good at graphic design to create a stylish and contemporary logo for your law firm, but this may be much more expensive and time consuming.

When it comes to logos, most of the law firms either use details that are exceedingly common, such as the scales of justice, or complicated and boring logos. Make it a point to avoid both these law firm marketing pitfalls.

Make sure that your logo makes sense to your clients. And don’t forget to use it on every page of your website and stationary. 

Say Yes to Public Engagements

Be a speaker at every public engagement you are invited to. 

Public engagements are a great law firm marketing opportunity, be it generic seminars or debates on specific issues such as real estate law, business law, immigration law, and so on. 

Always find a way to bring your legal specialization into play when you talk to your audience, and offer them either free consultation or a discount in legal fees. Never forget to hand out your business card at the venue.

Interested in more actionable law firm marketing tips and ideas? We’re here to help. Click Here.