Law firm marketing and SEO: 4 Tips
06 March 2017
With 96% of prospective clients going online to look for legal advice, expert SEO (Search Engine Optimization) can make a big impact on your law firm marketing.
How do you ensure that prospective clients find you first on Google?
1. Target Local Keywords
If most of your clients seek help for drunken driving offences, optimize your website to show up when someone searches for legal assistance related to drunken driving. Since generic keywords targeting require more work before it can make an impact, narrow down the keyword selection to your local practice area. "DUI (Driving Under Influence) Outer Richmond” or "DWI (Driving While Intoxicated) Outer Richmond” would make better sense if your practice is located in that area.
As you build up your website content and SEO, you can widen your geo targeting to include Richmond District and later the entire San Francisco area as well.
2. Update Your Website Daily
A frequently updated website is generally ranked higher than the ones that receive less frequent updates. As little as 20 minutes a day is all it takes, and it can make a big difference to your law firm marketing visibility on Google.
Even better, plan to crowd-source content. Add a blog to your website and select local developments which have the potential to create a lot of buzz and comments. Request your clients for a testimonial after every successful legal engagement.
3. Look Beyond Your Website
At the heart of your local practice is client networking. Social platforms like Facebook and Twitter can take your networking skills to a wider audience - not only with prospective clients but other lawyers and attorneys willing to embrace informal win-win partnerships, as well.
Yelp, Foursquare, and Google MyBusiness can help with your law firm marketing - in increasing search visibility, helping clients to locate your practice, and in reinforcing your reputation, through client testimonials.
So the next time you think of your law firm marketing, think outside your website box too, unless you happen to have a mobile-first, social integrated website provider.
4. Sign up for a modest web and social advertising program
Google Adwords and Facebook Advertising can deliver excellent results if you have the expertise to strategize,produce high-impact design and copywriting, and run the ads when it matters the most.
Law firm marketing and SEO: 4 Tips
With 96% of prospective clients going online to look for legal advice, expert SEO (Search Engine Optimization) can make a big impact on your law firm marketing.
How do you ensure that prospective clients find you first on Google?
Here are four law firm marketing tips which you can act on today.
TALK TO THE EXPERTS! SCHEDULE FREE CONSULTATION
1. Target Local Keywords
If most of your clients seek help for drunken driving offences, optimize your website to show up when someone searches for legal assistance related to drunken driving. Since generic keywords targeting require more work before it can make an impact, narrow down the keyword selection to your local practice area. "DUI (Driving Under Influence) Outer Richmond” or "DWI (Driving While Intoxicated) Outer Richmond” would make better sense if your practice is located in that area.
As you build up your website content and SEO, you can widen your geo targeting to include Richmond District and later the entire San Francisco area as well.
2. Update Your Website Daily
A frequently updated website is generally ranked higher than the ones that receive less frequent updates. As little as 20 minutes a day is all it takes, and it can make a big difference to your law firm marketing visibility on Google.
Even better, plan to crowd-source content. Add a blog to your website and select local developments which have the potential to create a lot of buzz and comments. Request your clients for a testimonial after every successful legal engagement.
3. Look Beyond Your Website
At the heart of your local practice is client networking. Social platforms like Facebook and Twitter can take your networking skills to a wider audience - not only with prospective clients but other lawyers and attorneys willing to embrace informal win-win partnerships, as well.
Yelp, Foursquare, and Google MyBusiness can help with your law firm marketing - in increasing search visibility, helping clients to locate your practice, and in reinforcing your reputation, through client testimonials.
So the next time you think of your law firm marketing, think outside your website box too, unless you happen to have a mobile-first, social integrated website provider.
4. Sign up for a modest web and social advertising program
Google Adwords and Facebook Advertising can deliver excellent results if you have the expertise to strategize,produce high-impact design and copywriting, and run the ads when it matters the most.
Since this is outside the expertise of most lawyers, it may be best to leave it to a specialized Law Firm Marketing Partner.
SCHEDULE A FREE LAW FIRM MARKETING CONSULTATION
Remember, we are always here to help. Contact us for more help or advice.
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