Avoid using legalese, and other web marketing tips for lawyers
If you are a successful lawyer, then prospective clients look you up on the internet to find practical answers to legal issues.
Very few would be interested in understanding the labyrinth of legalese that often surround court proceedings. As an accomplished professional, they trust you to interpret the legalese in plain English.
Here are four more tips for your Lawyer’s website.
Tip 2: Update your content regularly
Almost every week, there is some legal development which has an impact on everyday life. For example see why Virginia is getting national attention for using maritime laws in asbestos litigation.
Regular content updates will drastically improve the value of your website, and you will start showing up more prominently in search results.
Trending topics tend to be socially shared more, and in fact you should be taking the initiative to tweet and post your blog update on Facebook as well.
The returns in the form of more consumer interest, website traffic, and leads, is likely to be very rewarding.
Tip 3: Go Mobile First
The biggest consumers of legal information like the Q&A on your lawyer’s website are people confronted with a situation, and they are most likely to be searching from their mobile devices. In fact, close to 94% of them do.
Always offer a short introduction that summarizes your long copy articles. That helps immensely when someone is in a hurry, and on a mobile device.
Tip 4: Always Differentiate
If your lawyer website looks like every other lawyer’s website in the neighborhood, then you are confusing your prospective clients. Always try to differentiate your practice, and let your value proposition shine right on your home page.
Tip 5: Always Measure
Measure everything that you do to promote your practice and find out what is working, and what is not. This is easy to do when most of your Lawyer marketing and promotions are online.
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