How to get Your Law Firm Website on the First Page of Google
Google is the new yellow pages. Your prospective clients now search online when they are in need of a lawyer’s services.
Let’s assume that you’ve created a professional law firm website which is an excellent reflection of your practice and tells your visitors all they need to know about you. The next step would be to ensure that your website shows up prominently in Google SERPs (Search Engine Results Pages) when someone runs a search for law firms.
If you’re wondering how you can get your law practice website to display prominently on the first page of a Google search, we will tell you exactly how to get it done. Read on.
Be Mobile-Friendly
In the past few years, the number of people accessing the web through smartphones and tablets has gone through the roof.
Mobile devices are now used for every online purpose, from ordering takeaways from restaurants to obtaining information for research articles and everything in between. More than 70% of traffic to law firm websites now come from mobiles, and if prospective clients are browsing your website right now, chances are they doing it on a mobile device.
Therefore, an obvious thing to do would be to optimize your website for mobile devices.
Recently, Google themselves have backed a project called Accelerated Mobile Pages (AMP) to have webpages load faster on mobile devices. Such websites rank higher and/or in specially designated areas of the search results pages; look for the symbol of a lightning bolt and "AMP” written next to it.
Use Paid Ads
If your website is new, initially it may not be ranked sufficiently high enough to be displayed on the very first search results page. But, there is a way to get around this. You could make use of Google AdWords to place your law firm’s ad right at the top of the very first search results page in a specially allocated space.
Using this service will increase your law practice website’s visibility immensely and will have a huge impact in driving traffic to your site.
Get Your Firm Listed
This is one of the effortless ways to make your law firm website visible to a wider section of internet users.
List you law practice website online where it cannot be missed. When anyone searches for a lawyer or law firm, your practice will immediately show up, with a map location, associated images and, most importantly, a star rating.
Getting listed online is a no-fuss process, doesn’t pinch financially, and has the potential for excellent results in the long run.
Keep it Safe!
Google themselves have confirmed that sites that use the safer HTTPS encryption method will rank higher than those that use low-security HTTP. In fact, all websites that continue to employ HTTP are going to be displayed with a red warning triangle and a "not secure” notification.
If the first thing a visitor to your website sees is a glaring red warning sign, they are likely to bail instantly. Moving to the more secure HTTPS protocol is definitely the way forward and it will make matters safer for anyone who uses your law firm website.
Following these simple pointers is an easy and effective way to boost your site rankings and eventually, reach the prime first page of Google Search Engine Results.
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